Whether you use the services of a digital marketing agency or do the SEO for your website in-house, there are different types you can use to help with your rankings. You will need to use a combination of the different types of SEO to get the results you want for your website. You will need to look at various aspects of your website to get it ranked as highly as possible. It can get highly technical and complicated if you are unfamiliar with SEO and the many techniques you can use. Below are some of the various types of SEO so you can see how complex things can get.
Technical SEO will look at your website’s technical aspects that can affect its online visibility. You need to ensure that the search engines can crawl and index all the pages of your website that you want them to. Once your technical SEO is strong, the other types of SEO work will have more effect when you do them.
On-page SEO will look at things that affect the visibility of a specific page on your website. There are many factors you need to look at, including:
- Page Titles
- H1 Headers
- Optimised Headers H2-H6
- Optimised Images
- Format & Layout Of The Page
Making changes on a page of your website to make the SEO stronger and send better signals to the search engines can significantly impact your online visibility. You will need to do this on every page of your site that you want in the search engines’ index and that you want to rank highly.
Another SEO aspect you will need to look at is the content on your website. The search engines are getting smarter, and it is no longer possible to stuff loads of keywords into some text and get it ranking highly. You will need to have content geared towards the user and is informative and engaging.
When people talk about off page SEO, it is referring to the promotion of the website, and an When people talk about off-page SEO, it refers to the promotion of the website, and an excellent example of this is the links you build. You will need to attract high-quality links for your website that offer value rather than building links for the sake of it.
These are a few of the different types of SEO you will need to master to get your website ranking where you want it to, but there are more besides, such as local SEO. You can find out more information on SEO for beginners by clicking here to help you get started on getting your website ranking highly.